While a social media presence opens up avenues for companies to reach new and exciting audiences, it tends to leave companies more exposed to negative feedback. Platforms like LinkedIn make it easy for employees to share their opinions while directly connecting themselves with their company.
There’s a delicate balance between employees sharing opinions respectfully and presenting themselves in a way that reflects badly upon their organization, and every organization takes on this risk when hiring employees.
Check out this webinar where guest speaker Vince Boileau, Managing Partner of Boileau Communications, covers:
- Potential ramifications of employees posting on social accounts linked to the company’s social media
- Common “pitfalls” of employees unthinkingly posting on social media and the resulting impact on company image and policies
- Appropriate ways for company personnel to engage with content on social media
- And more